The internet is now the world's shop window. Anything you try to promote or sell using this medium needs to catch the eye and instill confidence in the viewer - quickly. Studies have shown that web users make almost instantaneous judgments about your site based on what they see - design and layout.
A mere blink of the eye is all the time you have to convince a potential client that your company is trustworthy and professional. Having a well designed website can help achieve these things for you, in an instant.
Companies often spend a significant part of the marketing budget on optimising their site to achieve good search engine placement with google and yahoo. Some use "pay per click" ad campaigns to increase visitors and hopefully customers, but extra visitors don't always equal increased sales.
If users don't like what they see when they arrive at your homepage, they are unlikely to want to do business with you, there goes the marketing budget!
A site created by a design professional however, has a much better chance of getting and keeping a user's attention from the start, thereby maximising your investment.
There are lots of companies offering package deals such as; domain name registration, hosting, site design and optimisation, all for a surprisingly small one off fee. In our experience this just leads to compromise on both sides. We prefer to take each individual new client and tailor the site to suit their needs.
Get in touch with ILD and we'll help you achieve a high quality web presence that makes you stand out from your competitors.
